Clothes make the man - or woman

Well, they may not be the same as core values, but your choice of clothes, especially for a portrait session, does make a difference.

I recommend that my subject avoid the stark (and usually unflattering) contrast of bright white and black. Softer colours are generally more flattering to both men and women, while children can "get away with" bright, primary colours.

In group shots it's a good idea to have a unifying theme or colour. For example, if it's a casual shoot, have everyone wear blue jeans or khaki pants, for example.

Avoid loud patterns: checks, houndstooth, big swirls and circles generally draw the viewers eye away from the subject of the photo.

For most people I recommend avoiding wearing shorts (light leg skin draws the eye away from the person's face) or totally sleeveless tops (for the same reason).

But, when it's all said and done, the important thing is to relax, have fun and be yourself. It will show!